Archive for the ‘General’ Category

Communicating with potential customers

Tuesday, June 26th, 2012

For over a year, on and off, I’ve been following the progress of an intriguing product concept.  It’s the Noteslate, an A4 sized digital notepad.  A wonderfully simple concept.  Their Facebook page is here: http://www.facebook.com/NoteSlate

They appeared early in 2011 promising product availability by June 2011 at the amazing price of US$99!

Since then they have consistently missed their own deadlines.

I don’t underestimate the complexities of developing a new product, but Noteslate is a good example of how not to communicate with the marketplace.

They have lots of “likes” on Facebook and a hard core of people who are sticking with them.  But their lack of consistent communication with the market place is now generating a lot of negative feelings.  I think people are willing to accept that dates and specifications slip when you’re dealing with technology.

But the Noteslate team have elevated to a high level the art of raising expectation and then disappointing potential customers.

If they ever do launch a product, and I really hope they do, they will have a lot of work to do to rebuild their credibility.

There’s a lesson in there for me too.

I must post messgaes more often!

What’s it all about…?

Tuesday, October 12th, 2010

Communicating.  We all speak, text, email, write letters (maybe!), deliver presentations, tweet, blog, the list goes on.  But how much of all that activity results in actual communication?  The sort where something meaningful happens and there’s a real connection between the participants?  That’s the issue at the heart of Chameleon.  After spending years in industry and some more as a consultant, I’ve lost count of the situations where a little effective communication would have really helped.  Oh yes, I’ve been guilty too! It’s often only when you have time to think that some of these issues become clear.

Which, I suppose, is why I wonder at how much of all this information that bombards us every day actually gets through.

Any why, here at Chameleon, we spend so much time working on things to do with communicating.

As this blog develops, I’ll share some of the things we find and maybe even a few hints and tips as we go along.

This is a voyage of discovery for me, never had a blog before, so it will be fascinating to see what happens and, more to the point, if I can communicate well enough to get people’s interest!