Back to the theme of communicating….

I recently saw a presentation about marketing.

And I was disappointed. Why?

Because nowhere did it mention the importance of getting inside the heads of your target customers to understand them.  Lots of discusssion about channels and media strategy.  Measurement and analysis too.  Don’t get me wrong, it’s all useful and neccessary stuff.  But it’s where you end up, not where you start.

To be able to communicate effectively it’s vital that you can see the world, as best you can, from the other person’s point of view.  That helps create empathy and, eventually, rapport.  You are both “on the same page” so to speak.

After the presentation, I spend a while thinking about what I had just seen.

It was all about the presenter and what they wanted to tell the audience.

It should have been all about the audience and what they wanted to hear.

And there were no pictures………..just words.

Small text in a big, empty space.

Elegant design, no doubt, but not good for getting across the right message.

It was a very useful experience though!

Made me think even more about my own presentations and how I can improve them.

And it provided material for my new Presentation Skills workshop!

Which I really must finish…..

Leave a Reply

You must be logged in to post a comment.