Archive for March, 2012

Back to the theme of communicating….

Saturday, March 17th, 2012

I recently saw a presentation about marketing.

And I was disappointed. Why?

Because nowhere did it mention the importance of getting inside the heads of your target customers to understand them.  Lots of discusssion about channels and media strategy.  Measurement and analysis too.  Don’t get me wrong, it’s all useful and neccessary stuff.  But it’s where you end up, not where you start.

To be able to communicate effectively it’s vital that you can see the world, as best you can, from the other person’s point of view.  That helps create empathy and, eventually, rapport.  You are both “on the same page” so to speak.

After the presentation, I spend a while thinking about what I had just seen.

It was all about the presenter and what they wanted to tell the audience.

It should have been all about the audience and what they wanted to hear.

And there were no pictures………..just words.

Small text in a big, empty space.

Elegant design, no doubt, but not good for getting across the right message.

It was a very useful experience though!

Made me think even more about my own presentations and how I can improve them.

And it provided material for my new Presentation Skills workshop!

Which I really must finish…..

I can only apologise…

Saturday, March 17th, 2012

My excuse for not updating this blog is that I’ve been busy.  The real reason is that it’s a new thing for me and I keep forgetting……

Anyhow, all the fuss about the new iPad has set me thinking.

It looks like a stunning piece of technology.  I even caught myself thinking about whether I could afford one!  Then I stopped for a moment.  What on earth would I do with it?  Apart from show off the amazing screen, that is?

It’s a very expensive way to watch video, but we already have several tv’s, pc’s, laptops, an i-mac and a Windows tablet.  Do I really need another device?

e-books will look fabulous on it, but they look great on our kindle (yes, got one of those too…) and on my Acer tablet, which has a very nice screen, thank you very much!

I really don’t get the hysteria that seems to accompany each new Apple launch.  Maybe I’m getting old….

Don’t get me wrong, Apple produces some amazing stuff.  Just not amazing enough to make me want to queue for days to buy somethng that I know they will make obsolete within a year……even if it does look as cool as a cool thing!

And don’t get me started on the rants that have been appearing all over the internet.  The Android supporters are getting as excited as the Apple die-hards!

Get over yourselves people!

Just buy what you like and what works for you.  Accept that somebody else will like a different product.  And that none of them is actually perfect.

Personally, I’m looking forward to seeing what happens when Windows 8 appears.  Should be interesting!

I like Windows 7.  I like OS-X.  Tried Linux – not for me.  Android?  Only tried on a smartphone.  Not especially impressed.  It works, but that’s it.

Now I really must get back to finishing off all the things I really should be working on…..