Using words and communicating clearly

Something that interest us here at Chameleon is the use of clear, straightforward language.  So often, we read and hear examples of complex or confusing language.  So it was interesting to read on the BBC website that simple language can translate into profit!  Read the article for yourself here: http://www.bbc.co.uk/news/magazine-11811150

I’m just off to read it again!

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